I have made the mistake of buying this dog plush squeaky toy at walmart, destroyed by my nine month old pitt in one day. i now give him the rawhide bones mostly which will last maybe a week. he also has this toy, not sure who makes it, but its excellent. it is a thick rope inside a cylindar type hard ribbed chewy thing. it has dfferent textures and seems indistructable. he doesnt play with it much, but will when he gets bored. he loves plush stuffed toys with a squeaker in them but i really cant buy that for him because they do not last. i am going to look into the kong. thanks!